Don't Let Payments
Get in the Way of Sales
* The average eCommerce Cart Abandonment Rate across all industries is 69.57%. Of those, over 25% dropped the purchase because they did not have a credit card or enough credit available to pay for the transaction.
Importance of alternative Payment methods
*If you are not offering alternative payment methods to your customers, you are driving your own abandonment rates higher. You are getting in your way. By offering payment alternatives, such as automatic bank debit, you substantially decrease your chances of losing the sale.
*Millennials don't want to run up credit card debt. Only 26% prefer using a credit card. 58% prefer using direct debit or a debit card. No one wants to return to the global financial crisis of 2008.